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Makes big commitment as BCA campaign hits 25.
September 28, 2017
By: Christine Esposito
Editor-in-Chief
The Estée Lauder Companies is honoring the 25th Anniversary of The Breast Cancer Campaign (formerly known as The Breast Cancer Awareness Campaign) and the co-creation of the iconic pink ribbon by its visionary founder, the late Evelyn H. Lauder. A quarter century ago, women around the world were dying from breast cancer and there was very little discussion about it. Mrs. Lauder saw an urgent need to bring breast cancer to the forefront and put a spotlight on this world health issue. In 1992...
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